As part of Kultivate Lab's expansion of Brownthought Academy, I was tasked to draft the marketing strategy (social media, email, web campaign) for a job fair. In addition to including workshops, panel discussions, and opportunities to network with industry professionals, my goal was to provide a platform for the Academy's interns to learn about career paths and to connect with potential employers.
This assignment has empowered me with a deeper understanding of marketing in terms of branding design and market research. It highlighted the importance of strategy, persuasive messaging, and creating impactful experiences. With this knowledge and experience, I am excited to pursue future roles where I can make a lasting impact through my expertise in crafting compelling narratives, building strong brands, and connecting talented individuals with organizations that share their vision.
Relevant Skills: Creative Ideation · Brand Awareness · Branding & Identity · Digital Marketing · Graphic Design · Marketing Strategy · Adobe Creative Suite · Microsoft Office · SEO · Advertising · Adobe Illustrator · Data Analytics · Understanding Market Trends · Social Media ·
The graphics I created were intended to be used for Kultivate's Instagram feed. As you can see, my intent includes a cohesive brand identity, incorporating the company's colors while being mindful of engaging with various audiences (with other companies and individuals alike).
Here is an example story I created as another form of engagement for Instagram's platform.
