Google Analytics 4 Certification
August 2023
• Setup a Google Analytics 4 property for a website and/or an app
• Collect data needed for businesses and use the various reporting tools and features
• Recognize key measurement features that show the effectiveness of a business' online marketing efforts
Freelance Marketing Consultant / Multimedia Designer - Remote
April 2021 - Present
• 2+ years of professional experience servicing clients, managing marketing projects from inception through execution, and accomplishing marketing strategies and content creation to promote products and services to achieve marketing goals
• Deliver strategic insights, engaging content, and data-driven campaigns across diverse industries, showcasing adaptability and creative problem-solving for wellness/lifestyle client branding, which included increasing Tiktok followers by 24%
• Developed a comprehensive social media strategy, created engaging content; increased followers by 375% within 12 months; Elevated artist client's account engagement by 50%, expanding reach by 6.6% in less than a month
Marketing and Communications Assistant - CITRIS and the Banatao Institute
August 2021 - December 2022
•Produced comprehensive marketing collateral for various platforms to further develop brand identity, devised concrete designs, wordmarks, logos, branding templates, and campaigns from concept to production within given deadlines
• Launched the social media strategy across various channels, accomplished 27 email campaigns and surveys via Mailchimp, while maintaining mailing lists, utilized corresponding analytics to assess efficacy, engagement, reach, and follower growth, and stayed current with social media trends; Email CTR = 6.7%, ~11,500 audience size, 22,300+ impressions; Website enhancements allowed for 17.7% CTR, and LinkedIn engagement totaling 5.3%
• Spearheaded the annual Diversity in Tech Symposium event for 2 consecutive years and fundraised over $150,000 in donations from sponsors such as Meta, Siemens, Intel, SAP, and Agilent (Emphasis on societal impact, DEIB)
Creative Director, Marketing and Media Team Lead - Pilipinx Association of Scientists, Architects, & Engineers
May 2020 - May 2021
• Led the development and execution of marketing strategies and PR planning, which elevated PASAE's public image, oversaw budget development, project management, and creative process enhancement for teams, including 6 interns
• Facilitated 3 internal and external weekly meetings, conducted 3 workshops per semester, driving professional, academic, and creative growth; instrumental in achieving a 40% surge in membership & 58.3% event attendance increase
• Established a strategic sponsorship with Bloomberg Inc. that yielded a 20% annual funding boost, served as the primary liaison between the organization and company, and sustained both internal and external relationships
SafeTREC Research Assistant - Institute of Transportation Studies Berkeley
February 2020 - May 2021
• Managed and manipulated biweekly processing of 3 datasets using data management tools, and independently interpreted over 2800 California traffic collision coordinates for the Transportation Injury Mapping System website
• Conducted meticulous market research, equipped teams with crucial insights, streamlined digital data inventory, efficiently managed projects, and contributed to impactful decisions aimed at improving strategic advertising
• Skillfully utilized geographic data through in-house web tools and platforms like Google Maps, demonstrating strong location-intelligence expertise, provided valuable insights for hyper-local marketing solutions
Director of Marketing - Cal Hawai'i
September 2019 - August 2021
• Initiated and orchestrated 6 marketing campaigns including advertising, email, and social media assets for biannual events
• Delegated and assigned internal teams responsibilities for theme development, catering, event logistics, and post-event
evaluation for the flagship annual luau event, achieved a captivating, brand-consistent experience for the target audience
evaluation for the flagship annual luau event, achieved a captivating, brand-consistent experience for the target audience
• Led an 8-person team in project management, fostering connections with community leaders to amplify collaborations