Revamping the boba menu for one of my community's restaurants was a project close to my heart. After chatting with customers and checking out the menu myself, it became crystal clear that an innovative touch was long overdue. Its cluttered layout and unclear visual identity prompted me to embark on a transformative journey to redesign the menu, as well as create a few graphics for their Instagram page.
Drawing from a blend of market research and insights from frequent customers, I undertook the task of breathing new life into this menu. Embracing the challenge, I carefully crafted a fresh design, harmonizing aesthetics with functionality. The result? A sleek, user-friendly menu that more closely resonates with the professional essence of the boba shop.
This endeavor was not just about graphic design; it was an intricate blend of creativity and accessibility consciousness. It involved exhaustive research, honing my skills in photo editing, and harnessing my passion for creating inclusive designs. The joy of seeing my efforts translate into positive customer feedback was rewarding in a sense that they felt the menu was easier to comprehend and even more appealing to the eyes.
For me, such projects are more than just creative pursuits. They represent an opportunity to push boundaries, both artistically and inclusively. Enhancing the boba experience for our community while advocating for accessibility has been part of my passion for societal impact through visual design; I am so grateful to have had the opportunity to take on this challenge! Continue below to see how the design process turned out...
Relevant Skills: Branding & Identity · Accessible Design · Graphic Design · Marketing Strategy · Adobe Creative Suite · Advertising · Competitor Research · Understanding Market Trends · Social Media ·
Photos of the Menu BEFORE the Transformation:
Photos of the Menu AFTER the Transformation:
Mock-Up & Instagram Deliverables
