As a women-founded enterprise, MATE the Label champions inclusivity and empowerment, crafting stylish, sustainable clothing for everyone. Their commitment to fair labor practices and ethical standards ensures a safe, respectful supply chain. Through recycling initiatives, they promote a shift towards responsible consumption, inspiring a more sustainable future. Overall, MATE Eight's influence extends beyond fashion, advocating for communities, fostering eco-conscious choices, and leading the charge toward a more equitable world.
I am endlessly grateful for the opportunity to creatively direct from in front of the camera – showcasing the diversity in my creativity. I am so thankful to have collaborated with some of the most socio-environmentally passionate individuals I've ever met. Advocating for ethically sourced, environmentally-conscious brands has always been one of my passions, and I am so appreciative to have gotten this opportunity!
KEY TAKEAWAYS
Multifaceted Role: Executed diverse responsibilities as a content creator, model, and influencer for MATE the Label's marketing campaign.
Understanding Consumer Behavior: Applied insights into consumer preferences and behavior to tailor content that resonated with the target audience.
Results-Oriented Approach: Contributed to achieving campaign goals, such as increased brand awareness, engagement, and potential sales through impactful content creation.
Analytical Skills: Utilized data and analytics to assess the performance of content, refining strategies for maximum impact and audience engagement.
Content Creation Expertise: Produced high-quality multimedia content including photos, videos, and written material aligned with the brand's aesthetic and messaging.
Strategic Brand Representation: Showcased the brand's clothing line authentically and effectively to resonate with the target audience.
Influential Marketing: Leveraged personal influence and creativity to engage and captivate the audience, contributing to increased brand visibility and engagement.
Creative Direction: Contributed to the creative direction and strategy of the campaign, ensuring alignment with brand values and objectives.
Collaboration and Teamwork: Worked collaboratively with the brand's marketing team, photographers, and other creatives to execute the campaign effectively.
Adaptability and Versatility: Demonstrated versatility by effectively balancing multiple roles, from content creation to modeling, while maintaining the brand's vision.
Instagram Takeover
Representing Women + Fitness, I partnered with MATE the Label to showcase what fitness means to me, as well as how it affects my lifestyle and those around me. I spoke on their Instagram story about how fitness affects all aspects of my life and helps me better myself physically, emotionally, spiritually - actively. I was featured on their story discussing how I, as a woman of color, have continuously pushed myself and strived for my next goal, for every goal. In addition to them using my video and photo content, I was blessed with the opportunity to meet the other two change-makers of the MATE community and learn about their passions and impacts regarding sustainability and social justice.
Relevant Skills: Content Creation · Branding & Identity · Graphic Design · Marketing Strategy · Adobe Creative Suite · SEO · Advertising · Accessibility Consciousness · Understanding Market Trends · Sustainability · Social Media · Instagram Stories · Instagram Reels ·
Here is a screen recording of the newsletter that announced the MOVE by MATE Campaign.
Here is another campaign I did for MATE the Label. This one was for their linen jumpsuit collection.
Here are screengrabs from when I was posted on MATE's Instagram story and Instagram Shop.